Grand changes are happening all around us, such as changes in Big Data, Revolutionary Reporting Solutions, and Visual Analytics.
In addition, data is becoming less costly: from $20 / GB to now less than $0.05 / GB over the last 10 years. This includes the technology to transport, govern, report, transform, and access this data, and has become more convenient, and accessible through various methods.
This brings real time statistics to investors and strategists whom require a first hand look at the sources and trends that an industry makes, which also grants the these people the ability to make timely decisions and recommendations, rather than educated guesses and hypothesis, in regards to the politics and welfare of a company.
Essentially, this change is revolutionary resolution by design, one day it will be on the fly.